With the online culture of shopping and making purchases, came in the concept of offers and deals. Discounts are always attractive. That is a human nature and has nothing to do with the nationality or religion of an individual. It is just so natural – even while buying items from shops in the nearby market, we negotiate with the seller to get the best price. In fact, we Indians don’t spare the local vegetable and fruit sellers with whom we bargain the most. Of course, there are some amongst us who think that bargaining is akin to a crime but most of us enjoy the liberty of bargaining. With the mall culture, however, this liberty needed restrain and when things started happening in the virtual world, it became next to impossible to bargain with the seller anymore.
The online merchant’s, however, must have at some point realised this because soon we saw the discounting process being initiated in the online medium too. So, now buying any kind of product through e-commerce comes with a discount tag attached to it. Be it the large electronic items or the smaller grocery items, the online medium attracts potential customers and retains it loyal …